Hiển thị các bài đăng có nhãn Electronic-Arts. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Electronic-Arts. Hiển thị tất cả bài đăng

Thứ Ba, 10 tháng 1, 2012

Top 25 Facebook Games - September 2011: Rise of The Sims Social

Will Zynga finally be dethroned? August saw one of the biggest upsets in Facebook gaming history, as EA and Playfish released The Sims Social. Short after its shoddy release in the middle of the month, the game has skyrocketed to third place this month with over 7.5 million daily players and fifth place on the monthly player charts with over 24 million players. While CityVille, Empires & Allies, Zynga Poker and FarmVille are on top of the charts yet again, all four games have suffered declines.

If this doesn't stir the pot a bit in the Facebook gaming world, nothing will. But The Sims Social isn't the only new game to upset the charts and displace a few hit games. Zynga's The Pioneer Trail expansion hit the monthly chart just under The Sims Social in sixth place at a healthy 19.7 million players. Words with Friends, the Facebook version of the popular mobile game, released in August to over 11.5 million monthly players, while Ubisoft set The Smurfs and Co. loose to over 8.6 million rabid fans and hit 16th place.

The casualties for this month include August's last five spot holders: Treasure Isle, Zombie Lane, Happy Aquarium, Mall World and Crime City. These games weren't just displaced because of the influx of new games hitting top spots, but all five were already on a decline. This allowed new additions like the Bubble and Ninja Sagas in the 21 and 22 spots at 6.6 million and 6.2 million monthly players, respectively.

Top 25 Facebook Games September
But look more closely at this month's chart, and you'll notice that each and every one of these brand new games to upset the charts is backed by a massive, recognizable brand. Perhaps this is what it takes to disrupt the status quo in Facebook games. And with ambitious branded games like Dexter Slice of Life on the way, our guess is that you'll be seeing a lot more from where The Sims Social and The Smurfs and Co. came from.

Thứ Hai, 9 tháng 1, 2012

EA Partners exec leaves to make a killing with Crime City maker Funzio

All aboard the gravy train. Yet another EA executive has left the company to join a competing social game maker, IndustryGamers reports. This time, it's former EA Partners Director of Business Developement Jamil Moledina (pictured), who just revealed that he had joined Crime City creator Funzio as its VP of Business Development.

Moledina will pretty much be doing the same thing, it seems: making sure Funzio stays in the black by working with partners new and old across platforms. The business development veteran has been with the games industry for some time, working as the executive director of the Game Developers Conference before his stint with EA. As for Funzio, Moledina appears psyched.

"From what I've seen, the future of games is about creating fun social action games for play on any device, any platform, anywhere," Moledina said to IndustryGamers. "Funzio is one of very few companies whose vision and execution are delivering on that goal, and I'm excited to join a team inventing that future."

Moledina follows a number of EA execs who jumped ship into more social waters, despite even the company's headway into social gaming with The Sims Social. Over just this summer, GM of EA-owned Easy Studios Ben Cousins left for ngmoco, NBA Jam creator Mark Turmell joined Zynga (since confirmed) and former executive VP of EA Play Jeff Karp ditched for Zynga, too. While these could all just be coincidental, EA could have a bigger problem on its hands than just Big Trouble in Little Haven.

Thứ Tư, 4 tháng 1, 2012

Why core gamers hate social gamers: Is it all about the money?

Isn't it always about the Benji's? GamesBrief seems to think so in its short and sweet estimation of why exactly core gamers--i.e. those who wouldn't dare put the controller down for FarmVille--hate social gamers. First of all, the post draws a line between what a core and a casual audience is, while doing the same for core and casual gamers.

According to GamesBrief, 90 percent of "core gamers" don't even finish the games they buy, which cost $40 on average, while the dedicated 10 percent reaps the benefits. How, do you say? "In the core games market, the casual or non-dedicated player subsidizes the gaming enjoyment of the core gamer," GamesBrief says. In other words, traditional games would be nothing without the majority that wastes money on games they'll never finish, thus funding future releases for dedicated fans to play.

However, because social games are free to play, 90 percent of players will never pay to play though virtual goods purchases. This is because they don't have to--the remaining 10 percent that is willing to pay is what keeps companies like Zynga afloat. In short, it's the paying minority that allows social games to support casual audiences who will never pay a dime. So, what does this leave us with?

"So what we are seeing in the social games market is that the players who love the game are actually paying for the amount of enjoyment they are getting; in the core market, the people who getting lots of enjoyment are doing so at the expense of others," GamesBrief says. So, the bitterness that core gamers feel for social gamers stems from fear that more casual gamers will give up on spending $40 or more for games they'll never finish in favor of free, Facebook games. Whether this is subconscious or exactly what publishers like EA or Activision discuss in board room meetings (or entirely false) is unknown. Regardless, the song still remains: Haters gon' hate.

Do you think this is real reason why core gamers hate on social gamers? Are hardcore games in danger for this very reason?

Thứ Bảy, 17 tháng 9, 2011

Playfish founder: We have redefined social games with The Sims Social

The Sims Social is just an arm's reach from being the number one game on Facebook, so this kind of logic is expected. In an interview with MCV,Playfish founder and co-GM Kristian Segerstrale said, "In bringing one of EA's most popular game franchises to Facebook, Playfish and The Sims team have redefined the meaning of social in video games."

While The Sims Social certainly treads some new ground in how Facebook gamers interact, it's important to remember to chalk up much of the game's runaway success to the brand it's attached to. In just over a month since its release, The Sims Social has skyrocketed to become the second most popular Facebook game to date in both daily and monthly players, AppData reports.

Just last week, EA's (which owns Playfish) proverbial secret weapon ousted Zynga's iconic and ubiquitous FarmVille in daily players, but now the game has even more monthly players than the household name farming simulator with over 43.8 million and counting. The Sims Social has dipped a bit in daily players, but is just about 2.9 million fans away from beating out the might CityVille as the most played Facebook game daily.

"By combining Playfish's expertise and passion for social play with the deep creative heritage of The Sims franchise and the insights of its creators, we feel we've brought something very special to life – and tens of millions of players around the world have responded with extraordinary enthusiasm over the last few weeks," Segerstrale said to MCV.

The founder went on to say that new features to The Sims Social will land in the coming months. And we're sure that if EA wants to host the top Facebook game overall, that those features will have to be even more groundbreaking than before. How's about in-game marriages, eh? (Because we all know how well that's worked elsewhere.)

Have you been a part of The Sims Social craze on Facebook? Do you think it's incredible growth is due to its reportedly groundbreaking social features, or is more thanks to its name (it could always be both)? Sound off in the comments.